Largest players in the European cross-border e-commerce
All well-known marketplaces about which we wrote in one of the articles on our blog, i.e. Amazon, eBay, Etsy and AliExpress, have a huge impact on the European e-commerce market. They are a perfect solution for small and medium enterprises which might not have sufficient funds to translate their online store and adapt it to the local market or which seek other locations where they may sell their products.
Marketplaces help in reaching the target consumers in the big world of international e-commerce. Thanks to them you are able to:
- sell your products in other countries without the need to bear some of the costs of e-commerce,
- reach a greater number of customers,
- scale the e-business and increase your sales,
- gain customers’ trust faster and become credible in their eyes thanks to sales on a known platform,
- test your products and your service among foreign customers.
Marketplaces like Amazon and AliExpress are becoming more and more popular and – although they have similar objectives: achieving growth on global markets, even faster payments and penetration of new markets – their strategies differ (4):
Amazon decided to increase their revenues and global recognition by buying and taking over subsequent enterprises. It takes over 5 times more of them than Alibaba.
- Alibaba Group (AliExpress is a part of this group) – investments
Alibaba, in contrast to Amazon, invests in minority shares in companies around the world. By doing so it creates a global online shopping market, merging logistical companies and other subsidiaries.
Amazon, eBay and AliExpress play a huge role in European cross-border commerce, however, ever more stores, mostly chain stores, are close behind.
Cross-border e-commerce in Poland
In comparison to other European countries Poland still has a bit to catch up in cross-border e-commerce. 26% of Internet users in Poland shopped in a foreign online store (6). Young people (aged between 15 and 24), people with higher education and those declaring a household income in excess of PLN 5,000.00 and inhabitants of large cities account for most of the consumers (6).