III. Cross-border e-commerce
Cross-border shopping becomes increasingly popular in Bulgaria – as much as 35% of consumers have already opted for online purchases from e-stores located in Europe, and 17% from e-stores in other countries of the world.  Bulgarians are most interested in using foreign sites of such e-commerce giants as Aliexpress or Amazon. 
Is this the right direction for expansion?
Although Bulgaria is a relatively poorly developed market, it shows huge development potential. The annual growth rate at 11.3% (2018 vs. 2019), low level of competition in the local market (only 11% of Bulgarian companies sell their products via the Internet), or the relatively high openness of Bulgarians towards shopping in other countries mean that this market can be attractive for e-stores looking for ways to boost their sales.
The principal challenges associated with e-commerce, indicated by the Bulgarian consumers, include wrong functioning of websites at the stage of placing orders or making payment, waiting time for delivery longer than stated at the website, difficulties with finding warranty information or the delivery of wrong or damaged goods.  These factors may influence the Bulgarians’ shopping decisions, therefore it worth to take note of them when planning expansion to this market.
1. General information
The Greek e-commerce market has been seeing year-on-year sales increases. The reason for this positive state of things is associated with the establishment of numerous, high-quality local e-stores in all product categories, and with the Greeks becoming sensitive to product prices. 
The Greeks have become highly dependent upon low prices when their income dropped drastically. At that time they realized that online shopping offers powerful benefits, such as the ability to compare prices of many products from various stores in a short time, or the attractive offers and discounts, usually unavailable in offline (physical) stores. 
- The total value of the goods and services e-commerce in Greece reached EUR 3.439 billion in 2019. This grand total includes value of sales in e-commerce (EUR 2.039 billion), e-services (EUR 135.5 million) and e-travel category (EUR 1.265 billion). 
- Almost 69% of Greeks have Internet access. Forecasts suggest that the level of network access would grow by almost 9 percentage points in the coming 5 years, to 77.5%. 
- The ARPU – average monthly revenue per Internet user – amounts to EUR 282.45 in Greece.