Eobuwie.pl – the Polish champion of cross-border e-commerce
Eobuwie.pl – the champion of cross-border e-commerce
Learn how to succeed in cross-border e-commerce from the leader in the online sales of footwear and accessories in Central and Eastern Europe.

Cross-border e-commerce is a potential revenue stream that no online business should overlook. A well-prepared plan of entry into new markets can result in hundreds of thousands, or perhaps even millions, of new customers. The opportunities for sellers are huge, but for many, questions remain.
There are a number of potential difficulties that businesses can prepare for. From providing a shopping experience that inspires consumers’ trust to ensuring the customer journey is unified for customers from different countries, there are many things to consider. On top of that, merchants need to logistics, payments and customer service, potentially serving millions of users.
Eobuwie.pl, the leader in the online sales of footwear and accessories in Central and Eastern Europe, is one merchant that has addressed all these challenges.
The story of eobuwie.pl is one of transforming traditional business models and innovation in the consistent implementation of new technologies. Eobuwie.pl has traveled a long way, from a concept developed in the back office of a small, local shoe store to the segment leader in Central and Eastern Europe. Currently the company conducts online sales in 16 countries and sales though physical stores in Poland, with 25 stores located in the country’s largest shopping malls.
Eobuwie.pl offers the highest standard of customer service by delivering localized solutions – from our website and help center, right through to the various delivery options and local payment methods. Thanks to this approach, the number of foreign orders has been growing consistently. I can proudly say that we are the segment leader in Central and Eastern Europe, with sales in foreign markets growing every year. 2020 turned out to be a record-breaking year for the company. With our year-on-year revenue increase reaching double digits year-on-year, eobuwie.pl also achieved high profitability in 2020. During the year, sales rose to 2.2 billion zloty (a year-on-year increase of 52%), and our EBITDA reached 9.0%. We are also very pleased with the result of Modivo – our premium fashion platform – as it generated a 10% share of our 2020 revenue.
Marcin Grzymkowski, founder and CEO of eobuwie.pl
Download the e-book and read the success story of the company founded by Marcin Grzymkowski. Find out what eobuwie.pl pays special attention to when choosing the next directions of international expansion and how to succeed in cross-border e-commerce.