The next edition of the most prestigious and largest economic and technological event in Central and Eastern Europe – Impact 2023 – will take place in May. PayU has been a regular partner of the congress for several years and regularly participates in discussions, round-table meetings or workshops held during the event.

During this year’s edition, we want to express our organization’s support for the issue of empowering women in business and building a work environment without gender restrictions, so we will draw attention to the important social topic of menstrual health, says Joanna Pieńkowska-Olczak, CEO PayU in the CEE region.

On the Impact stage will be our wonderful PayU colleague, adventurer, a person with an extraordinary passion for extreme challenges and overcoming her own limits, and above all, an advocate of women’s equality – Andrea Mason.

Andrea is a member of the PayU Product Team who has completed the 10-time Iron Man, run through the Rocky Mountains, run the world’s highest marathon and set 4 world records, including swimming through shark-infested waters in South Africa.

In 2019, Andrea completed a challenge that was thought to be impossible: she swam 34 kilometers across the English Channel, cycled 900 kilometers across France, and then climbed Mount Blanc. She accomplished all this in just 4 days and 20 hours. PayU was proud to support her in this extreme project.

Andrea made the decision to take part in this extreme challenge after undergoing major endometriosis surgery and winning her battle with cervical cancer. Since then, she has been actively educating and breaking taboos related to menstruation and reproductive health. In 2020, Andrea founded the Lady Talks Matters Foundation, which supports women in South Africa and fights menstrual poverty.

Andrea’s story is an inspiration to take on challenges and shows women that the impossible does not exist.

Cross-border e-commerce is a potential revenue stream that no online business should overlook. A well-prepared plan of entry into new markets can result in hundreds of thousands, or perhaps even millions, of new customers. The opportunities for sellers are huge, but for many, questions remain.

There are a number of potential difficulties that businesses can prepare for. From providing a shopping experience that inspires consumers’ trust to ensuring the customer journey is unified for customers from different countries, there are many things to consider. On top of that, merchants need to logistics, payments and customer service, potentially serving millions of users.

Eobuwie.pl, the leader in the online sales of footwear and accessories in Central and Eastern Europe, is one merchant that has addressed all these challenges.

The story of  eobuwie.pl  is one of transforming traditional business models and innovation in the consistent implementation of new technologies. Eobuwie.pl has traveled a long way, from a concept developed in the back office of a small, local shoe store to the segment leader in Central and Eastern Europe. Currently the company conducts online sales in 16 countries and sales though physical stores in Poland, with 25 stores located in the country’s largest shopping malls.

Download the e-book and read the success story of the company founded by Marcin Grzymkowski.  Find out what  eobuwie.pl  pays special attention to when choosing the next directions of international expansion and how to succeed in cross-border e-commerce.